When I started Fischer Crane Company in 1978, my goal was simple: work hard, treat people fairly, and stand behind every piece of equipment we sold.

In this business, your reputation is everything. Customers need to know that when they call you, you will answer, and when you make a promise, you will keep it.

I always believed that long-term relationships matter more than short-term wins. If you take care of your customers and deal honestly with your partners, the business will take care of itself.

The cranes we represent are important, but what matters most is the trust behind them.

My hope has always been that Fischer Crane would be known as a company people can rely on — a company that does things the right way.

If the people who run this company in the future hold onto those values, I believe Fischer Crane will continue to grow and serve customers for many years to come.

— Robert W. Fischer Sr.